CODE 12 | ARCHETYPE
the term “archetype” has its origins in ancient Greek. the root words are archein, which means “original or old”; and typos, which means “pattern, model or type”. the combined meaning is an “original pattern” of which all other similar persons, objects, or concepts are derived, copied, modeled, or emulated from.
archetypes represent fundamental human motifs of our experience as we evolved; consequentially, they evoke deep emotions.